Trailer research 1 - The butterfly Effect

Posters:

  This was first film which we looked at for our research, this began with looking at the research into the posters. The posters for The Butterfly Effect included the three above. The posters for the film all include the main character with his name at the top of the page. In two of the posters the main girl of the film features in the poster, this is done in an appealing way due to her looking away whereas he is looking directly towards the camera unlike in the poster with him alone, him looking at the camera is more interesting and draws people in more effectively due to the fact it is like he is watching them and making eye-contact. The font is simple and readable, in the title the ‘The’ is smaller then ‘Butterfly Effect’ causing Butterfly effect to be noticed easier. Each of the posters contain the billing block even though it is in a different layout in each of them making none of the posters gave the same billing block layout as the layout of it is done to suite the layout and composition of the actor(s). Colours which have been used are also interesting as they are bright contrasted with the darkness of the posters causing people to be drawn to the posters so they are then interested in wanting to watch the film.



Trailer: When looking at the trailer for The Butterfly Effect, there was a lot of clips of the main character showing what he is able to do and tells us why he is doing it which is to save the ‘her’. By watching the trailer we can only assume that he is on about the girl which he is seen with a lot within the trailer however it does not tell us that anything bad has happened to her making it mysterious about what is going to happen and how he will save her. There is a lot of different tones of lighting to make the film seems as real as possible, most of the scences where he is not with her or when anything bad happens tends to be in the dark however there are some parts which have the daylight to it even if it is not anything good such as when the explosion happens, when the doctor shows the mum his brain scan and also when he is at the prison. This shows that the lighting is sometimes subverting the convention of thriller having a lighting suiting the mood or scene occuring throughout the film and the trailer. The trailer always shows him with her and that they're not often apart which causes people to watch the film because of the fact that his note says 'I'll come back for you' so the trailer shows he is able to go back and change things however what happens between them in the film is not shown at all within the trailer meaning that to know what does happen, the film has to be watched for it to be clear of what he does for her and how all the changes effect him in different ways. The lighting of the trailer will be taken onto consideration for our trailer as we dont have the suitable equiptment to film at night due to issues seeing what is going on however the lighting of the trailer can be edited if we would like the brightness of the filming turnt down.